We create
that delight.
Customer favourites
The classics our regulars come back for — vanilla bean, red velvet, salted caramel, and a few more we’ve fought to keep on the menu.
Shop by occasion
Birthdays, weddings, office gifts, or a Tuesday-afternoon pick-me-up — we’ve curated edits for every moment worth marking.
Shop the collection
Limited time
Same morning butter, same vanilla bean — at a friendlier price. Only a handful of boxes per flavour while they last.
Fresh from the kitchen
Seasonal experiments we’re testing — pistachio rose, salted miso caramel, lemon olive oil, and a couple of recipes we’re still perfecting.
Why people love us
We started in a 200 sq.ft. kitchen behind an old bookshop. We’ve never wanted to be a factory — just the bakery your friend recommends. Six years on, that’s still the only brief.
“We’re not trying to scale — we’re trying to be the bakery your friend recommends.”
The Cupcake Desire promise
Every cupcake leaves our kitchen within four hours of being frosted. No freezer, no day-olds.
Madagascar vanilla, Belgian chocolate, farm butter, free-range eggs — sourced thoughtfully.
Every box is frosted with soft buttercream — please allow 2 days’ notice. Custom event orders take a little longer.
Ribbon-wrapped kraft boxes, hand-written notes, sustainable packaging — gift-ready always.
50,000+
Happy customers
42k
Boxes baked / year
4.9 / 5
Google rating
FSANZ
Certified kitchen
Trending in the city
The flavours your neighbours have been picking up on their way home this week.
What customers are saying
“I ordered the box of twenty-four for my mum’s 60th. The pistachio rose disappeared in twenty minutes. The packaging looked like jewellery.
Aanya M.
Birthday box · Narre Warren
“I ordered as a one-off and now Wednesdays are my favourite day of the week. The matcha cloud is dangerous.
Rohan K.
Regular · Narre Warren
“They customised the boxes with our initials and delivered on time across three venues. Every guest asked where they were from.
Priya & Sameer
Wedding · 200 boxes
“Finally an eggless cupcake that doesn’t taste like it’s missing something. The cream cheese frosting is unreal.
Devika R.
Eggless red velvet
4.9 / 5
Average rating
2,800+
Verified reviews
42,000
Boxes baked last year
The Wednesday letter
Once a week — what we’re baking, what’s new on the board, and a fresh discount code for subscribers. No spam, no daily blasts. Just one good note.
By subscribing you agree to receive marketing emails. Unsubscribe any time.
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Stories from the kitchen
Recipe stories, flavour experiments, gift-planning guides, and the small things we learn from running a tiny bakery in Melbourne.
Guides20 August 202627 min read
How to celebrate team milestones at work meaningfully — project completions, launches, anniversaries, hybrid teams, personalised cupcakes, and recognition ideas from The Cupcake Desire.
Rupal Mahajan
Guides20 August 202621 min read
Corporate gifting ideas for Melbourne businesses — client appreciation, employee recognition, budget options, personalised edible gifts, trends, and how cupcakes strengthen relationships.
Rupal Mahajan
Guides20 August 202620 min read
Meaningful employee appreciation gift ideas for Melbourne workplaces — small gifts, budget options, remote teams, personalised cupcakes, and how to create lasting recognition.
Rupal Mahajan
